After the completion of the written evaluations on the Final Degree Dance Shows by audience members at the 8th and 9th of April, the Marketing Team of the End of Year Shows have concluded the marketing strategies that the audience of our dance shows prefers. More specifically, the audience has shared with us how they hear about our events and whether they find this a successful way of advertising and how else would they like to be informed about our events.
To begin with, the Final Year Show Audience Questionnaires were completed by 64 audience members. The gender of the audience members that completed our written evaluations were comprised from 58 females and 6 males and their age varied from under 18 years old to 65+. For more details about the age percentage you can see the graphic board above.
Surprisingly, as the graphic results denote above, 47% of our audience was informed about the dance show through the word of mouth. The rest 53% was informed about the events through flyers, e-flyers, brochures, the UniS Arts website or through social networks. More specifically, 20% of our audience was notified about our event through an e-flyer, 10% through social networks, and 9% through the UniS Arts website.
Therefore, this indicates that online marketing is one of the ways that people usually hear about our dance events on campus as a great percentage of our audience members found out about our latest event online. Last but not least, the rest of our audience was informed about our event through the event’s brochure (8%) and flyer (6%). In addition, 90,4% of our audience found this a successful way of advertising.
Therefore, this indicates that online marketing is one of the ways that people usually hear about our dance events on campus as a great percentage of our audience members found out about our latest event online. Last but not least, the rest of our audience was informed about our event through the event’s brochure (8%) and flyer (6%). In addition, 90,4% of our audience found this a successful way of advertising.
The marketing team will be using this information so that we improve our marketing strategies and services for the upcoming End of Year Show. We thank the people who helped us improve our services by completing our written evaluations. If you would like to give us feedback you can now visit our website and give us a comment on our ‘feedback’ section, or simply send us an email by visiting the ‘contact us’ section in case you do not want your feedback to be visible on our website.
Yours sincerely,
The Marketing Team
this is really good, like to keep updated.
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